“That S*it Will Never Sell!”: A book about ideas by the person who had them by David Gluckman
Educated in Johannesburg, David Gluckman joined a local advertising agency after university and soon fell in love with the business. He made the pilgrimage to London in 1961 and worked as an account executive on Procter & Gamble, Kerrygold, Lyons teas and several Unilever accounts. Always a frustrated copywriter, he escaped into product development in 1969, met a man from IDV and his life changed forever.
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