From selling Computer hardware to selling Zambezi Lager. We chat to Kieran Tracy, who started Zambezi Beverages in 1991/2 just when National Breweries started making Zambezi Lager.
Kieran distributed brands like Zambezi, Two Dogs with Mike Hayesman, Sol, Bollingers.
Hear how Kieran managed to sell a 30 – 40 containers of Zambezi Lager when the Taverner’s Association had a dispute with SAB, which lead to a boycott of SAB products during the December 1993 period.
We chat about the Africa Pack from SAB.
Kieran then started importing Seltzer, an Icelandic water in a clear can in 1996, followed by Snapple and Monster.